BRAND IDENTITY

Yabai Society is an all-the-time lifestyle anime apparel brand headquartered in Los Angeles, CA. We are heavily inspired and influenced by Vietnamese, Japanese and Hong Kongese culture.

From nothing to something, each product is designed with 100% hand-drawn original designs. We care about comfortable and functional, yet stylish clothing, combining the best of fashion and anime/pop culture.

Our ambition is to create remarkable and refreshing products that our
customers can wear with delight and pride.

Founded on the premise of wanting to add joy, positivity, and something to look forward to, Yabai Society and Yuu-chan are looking to do right by all.

After personal tragedy and a purpose that is near to our hearts, we pledge to donate 5% of all profits to mental health and suicide prevention charities.

Wear what you love; Love what you wear

MISSION STATEMENT

Like the first day of summer, the smell of freshly baked cookies, or asking your crush out on a date. We are chasing our slice of life. We create designs that are something to look forward to, like Friday afternoons and Saturday morning cartoons.

Yabai Society stands for it all. Good, bad, young, or old, anyone can appreciate some positivity and encouragement. We stand for originally drawn and produced, best-quality anime apparel that is wearable anywhere and at any time.
We don’t have an archetype; our clothes are for everyone.

KAIZEN [改善]: CHANGE FOR BETTER, CONTINUOUS IMPROVEMENT

CORE VALUES

Our team's purpose is to spread joy, positivity and purpose with our apparel line. Where all others are exclusive, we promote inclusivity.
Where all others take, we will give. We are seeking to delight, inspire and
encourage. We believe everyone is remarkable in some way,
shape or form.

Red and Cream are our colors which represent how fortunate we are to be able to do this; and much like creamer for
a black coffee, we aim to soften the bitterness in the world.

The heart, because we're a company that fully believes in following our dreams and thus, our hearts.

A four point star, because we don't wait for the spotlight to be on us, we just shine.

The horns and halo represent the "good and evil" in all of us - we are all just first-time humans.

raison d'être: Reason or excuse for being; rational cause or ground for existence.

Meet the Founder, Yū-chan

Horns, Heart, Halo, 4-Point Star.

Our esteemed and beloved Founder, Mascot and Owner:
優 (yū) meaning "excellence, superiority, gentleness",
悠(yū) meaning "permanence",
勇(yū) meaning "brave

ヤバい (yabai)